🖼️Culturalist

Archetype 2 highlights.

Definition.

‘Any real person who has produced or purchased an NFT and is actively participating in the NFT community.’ Attracted to the art, culture and conversations that surround this community, Culturalists, knowingly or unknowingly, have embarked on the adoption of Crypto tools and technologies.

A review in brief.

With respect to decentralised vs. centralised:

There is a broad spectrum of adoption. More decentralised adoption depends predominantly on the extent of an individual's involvement in the creation and curation of NFTs. Culturalist's with a greater affinity for collecting or with hopes of asset appreciation, are also amongst those who venture further into the more decentralised tools and technologies.

When engaged in conversation about DeFi, Culturalist's do share an attraction to its promise but are reluctant to participate due to its perceived risk. Some have sighted technical complexities as a deterrence, though our findings suggest very few have tested any DeFi applications first hand. This reveals an important trait to consider when designing for this archetype.

‘Culturalist's appear to have little to no interest in finance, be that traditional or DeFi. However they do show every interest in the opportunity for returns. Suggesting they may be attracted to a format which does not require them to understand the inner workings, but does offer them a recurring yield for or from their initial investment and/or its programmed activity.

Subdivisions.

While we have identified several subgroups of the Culturalist, none of these groups warranted a split of the parent term in order to address gaps within the solution we devised and presented to our test groups.

---